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    Sony Television: Sony unveils the latest in picture purity with the Grand Wega® LCD Television
    Posted on Saturday, September 08, 2001 @ 09:39:45 EDT
    Sony Television Rear Projection 60-Inch LCD Rear-Projection Television Combines Cutting-Edge Performance and Stylish Design

    Indianapolis (CEDIA Booth #616), Sept. 6, 2001 - Displaying Sony's vision for television technology, the company today revealed the Grand WEGA® television, a 60-inch, 16:9 LCD-based rear projection set.

    Utilizing a proprietary Optical Engine that incorporates three wide XGA LCD panels and a unique lens system, the new KF-60DX100 television displays crisp, brilliant images that sets it apart in the marketplace.

    Created for consumers seeking to maximize their home theater viewing experience, the Grand WEGA TV television takes the company's popular WEGA series television to the next level with its striking design and stunning picture performance.


    "The Grand WEGA highlights the expansion to larger, widescreen TV sets, and emphasizes the technological innovation synonymous with our popular WEGA line," said Tim Alessi, director of television marketing for Sony Electronics. "The marriage of its slim, elegant cabinet design with the latest technology Sony has to offer, sets the Grand Wega apart from anything else available. We believe this unique model is the best set available now for displaying digital content."


    New Optical Engine for Superb Picture Quality


    The company's first LCD-based Grand WEGA television features several innovative technologies. This 60-inch widescreen set, designed exclusively for the U.S. market, uses a proprietary Optical Engine that incorporates LCD panels and a unique lens system to ensure picture brilliance and clarity.


    The Optical Engine utilizes Sony's three wide XGA high-resolution LCD panels, one for each of the RGB signals. This breakthrough technology results in a total of 3.15 million dots resolution for a crisp and consistent picture across the screen and from corner to corner. Unlike some other projection televisions, the use of these LCD panels eliminates phosphor burning and CRT misconvergence. Also, with the proprietary dot line inversion drive technology, the set delivers images free of blurring, shading and ghosting.



    The Optical Engine also employs a special lens system that gives this rear-projection set its lightweight, ultra-slim cabinet design. The lens system bends the light path, creating an ultra-short focal point while maintaining high levels of brightness. This proprietary lens system delivers vivid images from the center of the screen all the way to the edges.


    In addition to the Optical Engine, the new Grand WEGA model incorporates a Tri-Component Screen-- Fresnel screen, Lenticular screen, and the High-Contrast Double Anti-Reflective screen-- further improving picture resolution, brightness and contrast.


    The Fresnel screen controls the path by which light is projected from the lens, while the


    Lenticular screen expands the viewing angle. The Anti-Reflective screen produces sharp images by reducing the reflection rate down to 1.5 percent (an 80 percent improvement over conventional projection TV screens). The High-Contrast screen has a pitch of just 0.155 millimeter-- only one-quarter of conventional screens-- which enables faithful reproduction of high-definition digital broadcasts.


    Additional Picture Enhancements


    The Grand WEGA projection television has a native resolution of over 720p and accepts full 1080i high-definition signals when paired with a digital set-top box via HD component connections, as well as progressive-scan DVD (480p and 720p) signals. The set automatically converts all content to a high resolution progressive output for a picture that is more realistic and consistent than anything previously experienced.


    The new set features Sony's Digital Reality Creation™ circuitry (DRC) and CineMotion™ reverse 3:2 pull-down process. The CineMotion process minimizes motion artifacts caused when 24-frame-per-second film is transferred to 30-frame-per-second video. Combined with DRC, the result is a superb picture with improved sharpness and enhanced image dimensionality.


    It also includes the Multi-Image Driver™ X (MID-X) chip, allowing viewers to simultaneously watch analog NTSC television broadcasts and high-definition programming side-by-side with the Flexible Twin-View™ two-tuner picture-and-picture feature. New to the MID-X feature is the Scroll Index function, which allows viewers to rotate through channels while watching their favorite programming.


    The Grand WEGA set includes nine different inputs to maximize the viewing experience. In addition to three S-video inputs, it offers two component video inputs for connection to such HD sources as digital satellite, cable or HD receiver set-top boxes.


    The Grand WEGA TV also incorporates TruSurround™ and Virtual Dolby™ surround sound and a Multi-Amp System to independently drive the three-way, six-speaker system. Positioned at either side of the screen, this speaker system provides powerful, dynamic sound reproduction, adding to the cinematic viewing experience.


    Scheduled to be available in January 2002, the KF-60DX100 model will sell for about $8,000. An optional matching stand with room for up to six components will also be available.





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